Scheffey Marketing https://www.scheffey.com Integrated Marketing Agency in Lancaster Mon, 09 Nov 2020 16:33:13 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.3 https://www.scheffey.com/wp-content/uploads/2017/06/cropped-Scheffey_Icon-32x32.png Scheffey Marketing https://www.scheffey.com 32 32 Website Refresh or Rebuild? Tips on Deciding the Best Choice for Your Brand. https://www.scheffey.com/blog/website-refresh-or-rebuild-tips-on-deciding-the-best-choice-for-your-brand/ Mon, 09 Nov 2020 16:16:50 +0000 https://www.scheffey.com/?p=61992 Creating a new website is a big investment. Done correctly, you will likely realize a good return in terms of marketing and sales. But, even a website strategically built often has a limited lifespan in its original form, leading many businesses to question what’s better – a website refresh or rebuild. While the decision can come down to budget or personal preference based on your level of love or...

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Moving from Reactive to Proactive as your Primary Marketing Strategy https://www.scheffey.com/blog/moving-from-reactive-to-proactive-as-your-primary-marketing-strategy/ Mon, 12 Oct 2020 15:59:55 +0000 https://www.scheffey.com/?p=61933 How are you currently marketing your company? That question is among the many foundational questions we ask whenever we start talking to a new prospect about engaging Scheffey as a marketing partner. During this discovery phase, it’s quite common to learn that the marketing strategy is not strategic, but rather a more reactive approach to promoting the products and services of the brand.

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How to Expand Your Marketing Muscle Without Hiring https://www.scheffey.com/blog/how-to-expand-your-marketing-muscle-without-hiring/ Wed, 23 Sep 2020 14:57:57 +0000 https://www.scheffey.com/?p=61876 There’s no shortage of ideas, just hours. It’s a common complaint among marketing and business leaders trying to develop and implement an effective marketing campaign. In reality, most small- to medium-sized companies are lucky to have a designated internal marketing department, let alone a full team of marketing professionals to oversee strategy, creative, and implementation. And...

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Culture and Branding – The Power Pair https://www.scheffey.com/blog/culture-and-branding-the-power-pair/ Thu, 23 Jul 2020 18:21:00 +0000 https://www.scheffey.com/?p=61717 Several years ago, I was reading an article in which the author explained how “your brand is your culture, and your culture is your brand.” Being passionate about both brand experience and organizational culture, that phrase stuck with me, ultimately making me a committed champion of the power of aligning brand and culture in an organization. When we think of a brand, we may think of the...

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Digital Advertising: Pitfalls and Opportunities for This Weird Year https://www.scheffey.com/blog/digital-advertising-pitfalls-and-opportunities-for-this-weird-year/ Tue, 14 Jul 2020 21:09:08 +0000 https://www.scheffey.com/?p=61697 (Full chart below) 2020 has certainly been a weird year so far. That businesses have faced “unprecedented challenges” has moved from being a sad reality to a dark-humored joke. In reality, business leaders find themselves pivoting strategies to respond to the economic downturn, rapidly changing consumer behavior, and a variable ability to manufacture and supply products and services.

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Re-opening Your Business: Keep Customers in the Loop https://www.scheffey.com/blog/re-opening-your-business-keep-customers-in-the-loop/ Wed, 24 Jun 2020 14:59:04 +0000 https://www.scheffey.com/?p=61681 If your company is considering re-opening in the coming days, you’ll have a list of concerns in keeping your employees safe and your business moving forward. It might be that customer communication falls lower and lower on your priority list as other fires demand your attention. But keeping your customers in the loop is critical to getting business up and running again. While it might be too...

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Designing Brands and Logos for Impact https://www.scheffey.com/blog/designing-brands-and-logos-for-impact/ Thu, 18 Jun 2020 17:37:58 +0000 https://www.scheffey.com/?p=61677 In the 30 years Scheffey has been in business, we have completed a lot of brand identity and logo designs for clients. Whether companies were just starting out, were ready for a change, or needed to refresh their image, Scheffey leads the way to discovering the right look to achieve their goals. Creative Director Doug Hershey was the design lead on many of these projects...

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Fix Problems Before They Happen With Website Maintenance https://www.scheffey.com/blog/fix-problems-proactively-website-maintenance/ Wed, 10 Jun 2020 21:18:38 +0000 https://www.scheffey.com/?p=61671 In this fast-paced era of technological growth, it is more important than ever to keep your website running at peak performance. You have invested significant time and cost in building a great website. Keeping your website up to date will give it the longevity that protects your investment. Good website maintenance isn’t just about applying updates: the goal is to ensure your site serves your...

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Thinking Differently to Counter the Effects of COVID-19 https://www.scheffey.com/blog/thinking-differently-to-counter-the-effects-of-covid-19/ Wed, 13 May 2020 15:14:04 +0000 https://www.scheffey.com/?p=61634 Nimble. It’s a word we are hearing a lot lately as businesses make plans to re-engage their markets and adjust their models to course-correct in hopes of filling the existing pipeline, while also creating new ways of driving business. Strasburg Rail Road, America’s oldest operating railroad and one of Pennsylvania’s top tourist destinations, has put nimble to the test by exploring and launching...

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Leadership in an Environment that is Out of Your Control https://www.scheffey.com/blog/leadership-in-an-environment-that-is-out-of-your-control/ Fri, 08 May 2020 13:36:20 +0000 https://www.scheffey.com/?p=61626 Even the most composed leaders are dealing with some uncertainty on behalf of their organizations. Uncertainty can come in the form of concerns over the health and well-being of our teams or the unforeseen economic toll this pandemic will impose on many of us. It is certainly a difficult balancing act to be open and transparent in sharing your team’s concerns while displaying a strong positive...

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Today’s Challenge: Staying Efficient and Connected During a Pandemic https://www.scheffey.com/blog/todays-challenge-staying-efficient-and-connected-during-a-pandemic/ Fri, 01 May 2020 15:12:29 +0000 https://www.scheffey.com/?p=61571 I’ve always assumed I wouldn’t make a good “work-from-home” employee. I’m always looking to complete household chores, so I knew that trying to focus on work tasks at home would be challenging for me. But, on March 17th I was forced to adapt when my son’s daycare officially closed due to the COVID-19 pandemic. Needless to say, I was uneasy. I packed up my workspace, which fortunately only consists...

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Coming Up With Something To Say For COVID-19 https://www.scheffey.com/blog/coming-up-with-something-to-say-for-covid-19/ Tue, 21 Apr 2020 15:15:39 +0000 https://www.scheffey.com/?p=61441 In PA, we are marking milestones none of us ever could have anticipated. We are a month past Governor Wolf’s stay-at-home orders. We are two weeks past the federal stimulus package passing in Congress. We are four months into watching the economy transform as a result of COVID-19. In the beginning, it was a challenge for most businesses to communicate their responses fast enough. It seemed as soon...

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