Scheffey Marketing https://www.scheffey.com Integrated Marketing Agency in Lancaster Tue, 31 Dec 2019 15:22:52 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 https://www.scheffey.com/wp-content/uploads/2017/06/cropped-Scheffey_Icon-32x32.png Scheffey Marketing https://www.scheffey.com 32 32 7 Questions to Ask Before Starting A Media Campaign https://www.scheffey.com/blog/seven-questions-before-starting-a-media-campaign/ https://www.scheffey.com/blog/seven-questions-before-starting-a-media-campaign/#respond Fri, 03 Jan 2020 13:57:23 +0000 https://www.scheffey.com/?p=60992 Whether you’re using digital channels or “traditional” media such as TV, radio, billboards or publications, you can harness the power of diverse media outlets to help promote your brand and services to new audiences. The potential danger of media, however, is that it seems like anyone can do it. Anyone can rent a billboard, for example. Anyone can start advertising on social...

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Honoring The Fallen https://www.scheffey.com/blog/honoring-the-fallen/ Mon, 16 Dec 2019 15:12:45 +0000 https://www.scheffey.com/?p=61023 For the past four years, each December my father and I have donated our time to honor our fallen veterans at Indiantown Gap National Cemetery by laying wreaths on each grave. Each year, thousands of volunteers come out for Wreath Across America to do the same at our many national cemeteries and other locations across the United States of America. It is a special time for me because I have a big...

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Never Stop Building Your Website https://www.scheffey.com/blog/never-stop-building-your-website/ Fri, 13 Dec 2019 21:43:14 +0000 https://www.scheffey.com/?p=61011 We are experiencing a data obesity crisis. There is currently more data, more bandwidth to deliver data, and more power to process these mountains of data than any other point in human history. The true power of information lies not in the ability to collect the numbers, but in our ability to distill those numbers down to meaningful insights. As if all this is not enough, your website is not the...

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Are QR Codes Coming Back? https://www.scheffey.com/blog/are-qr-codes-coming-back/ Sun, 01 Dec 2019 20:25:10 +0000 https://www.scheffey.com/?p=60928 QR codes have been around for years, but marketers tend to have a love-hate relationship with them. When they are used well, QR codes can achieve a wide variety of goals: app downloads, media views, coupon downloads, ticket purchases, and even product sales. When they are used poorly, however, they can create a negative brand experience and potentially damage users’ willingness to scan a...

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Sometimes It’s Good to Get Your Hands (or Gloves) Dirty https://www.scheffey.com/blog/sometimes-its-good-to-get-your-hands-or-gloves-dirty/ Wed, 13 Nov 2019 16:13:50 +0000 https://www.scheffey.com/?p=60894 On a recent chilly, sunny, Saturday morning, a group of volunteers converged with shovels and gloves to a tree planting event organized by the Lancaster Tree Tenders (through the Lancaster Conservancy) and the City of Lancaster. Forty-plus people of all ages that included families, couples, and individuals showed up, willing to pitch in and get their hands dirty. The event was organized to plant a...

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Project Management in Today’s Modern Workplace https://www.scheffey.com/blog/project-management-in-todays-modern-workplace/ Mon, 11 Nov 2019 22:04:54 +0000 https://www.scheffey.com/?p=60887 A lot of people ask me what I do as a Project Manager at a marketing agency, especially since I didn’t have any marketing experience prior to working at Scheffey. The truth is, I have my hands in just about everything, and I’m proud to say that I help keep everything moving as efficiently as possible. I don’t necessarily need to know all of the details about marketing (although I have learned...

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New Leadership At Scheffey https://www.scheffey.com/blog/new-leadership-at-scheffey/ Wed, 06 Nov 2019 19:35:13 +0000 https://www.scheffey.com/?p=60870 We at Scheffey are excited to announce a new President and Owner, Kevin Murphy. Kevin has been a part of Scheffey, an integrated marketing agency, since 2005. While his title has always been the Operations Director, working in a small agency has allowed him to wear many hats as our finance and accounting, HR, IT person, and all-around go-to guy. Kevin has also been an integral member of our...

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Tips For A Successful Trade Show https://www.scheffey.com/blog/tips-for-a-successful-trade-show/ Tue, 22 Oct 2019 13:10:52 +0000 https://www.scheffey.com/?p=60806 Trade shows offer your business numerous opportunities to meet new prospects, to reach out to existing clients, and to build your brand. You’ve done the research and figured out what trade show you want to attend. You’ve invested in a beautiful, new, eye-catching booth. Now, how do you drive people to it? Attracting people to your booth doesn’t just happen. You need to start planning weeks in...

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Why You Need A Content Marketing Strategy https://www.scheffey.com/blog/why-you-need-a-content-marketing-strategy/ Thu, 10 Oct 2019 21:12:45 +0000 https://www.scheffey.com/?p=60792 The fundamentals of content marketing are simple: create and distribute the content your target audience will find valuable and will use to make a purchase decision. If you’ve purchased anything within the past decade, you’ve been exposed to – and probably influenced by – content marketing. In fact, content marketing has been around long enough that people have been trained to expect it: 84%

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Why the Right Message at the Right Time is Critical to Success https://www.scheffey.com/blog/why-the-right-message-at-the-right-time-is-critical-to-success/ Mon, 23 Sep 2019 14:37:09 +0000 https://www.scheffey.com/?p=60766 Reaching potential customers with the right message and materials at just the right time throughout the sales process has become critical to winning business. The fact is, we are in a very competitive business environment, and your buyer’s attention span is getting shorter, which makes figuring out the exact timing and message very important to success. Many companies use some version of a sales...

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